Agenda

What is content personalization?
Client context
What are Segments?
Campaign Management
Experiences in AEM
Demo – Working with campaigns

.about-me{

name: Ankit Gubrani;
title: Sr. AEM Developer;
working at: NextRow Pvt Ltd
email-id: Ankit.gubrani90@gmail.com;
linkedIn: in.linkedin.com/in/ankitgubrani;
twitter: @ankitgubrani90;
blog: codebrains.blogspot.in;

}

More than 500 different users visit amazon.com every day and each user gets a different version of home page.

But How?

Because its

Personalized !!!!...

What is content personalization?

Content personalization in short means delivering the Right content to the Right Person at the Right Time.

How does it work ?

Key Elements of Personalization

Users / Lead – characteristics against which actual personalization is performed
Content – content displayed or data of users interest
Rule / Segments – definers how actually personalization is happening

Client Context

mechanism to provide information about the visitor
shows page information, visitors information, segments that are resolved, environment information such as IP address, browser etc.
consists of various session stores that contains user data

Adding client context to a page

include client context component in the body of the web page
/libs/cq/personalization/components/clientcontext
Alt+Ctrl+C

Client context store and components

Session store –

contains user data
2 types : Session store and persisted session store

Client context store component –

displays data from client context store

What are Segments?

Visitors: person visiting website
User: registered visitor
Traits: characteristic of a visitor used to create segment, for eg- gender
Segment: collection of visitors that share certain traits, for eg- group of males under 30 living in Hyderabad

Campaign Management

provides a way to deliver personalized content in AEM
various elements of campaign management:

Brands : Root level entity, consists of campaigns
Campaigns : how to market a brand, consists of experiences
Experience : what user see, can be a teaser or a news letter

Experiences in AEM

Teasers – pages that displays content focused on user’s interest
Newsletters – content sent to the users in the form of email

Thank You

Contact Us :
LinkedIn : Ankit Gubrani
Twitter : @ankitgubrani90
Email-ID : ankit.gubrani90@gmail.com
Blog : codebrains.blogspot.in

Content Personalization with AEM

AEM Users Group Kickoff Meeting